ROI » VegaHyp Business

Sign-Up Forms and Email Marketing

March 19, 2011 Business

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Email marketing is a powerful channel, delivering marketing and advertising emails in promoting products and services of any size business, while developing their market share and ROI online. Email marketing is just about the most dynamic method for marketing on the Internet. Sending out customized content that engages its recipient is powerful and effective.

Creating an effective sign up web page needs to be a high priority on the agenda of every email and Internet marketer’s lists. Every single online website visitor and guest becomes a potential opt-in subscriber. Your sign-up forms give the marketer ample opportunities to attract, appeal, and capture the interest of another potential prospect, converting them to a satisfied customer.

Here are some suggestions to consider:

1. The Perfect Location

Never make consumers search for a registration page. Place it in every vantage point all-around your website. For ideal visibility, place it towards the top right side of the page. Place your sign-up forms on every page, especially your landing and homepage.

2. State your Privacy Policy

Assure your users that you will never sell or share their personal email addresses. Create a short policy statement about the use and intent behind collecting their email addresses. Reaffirm you purpose and commitment to use the email addresses for the sole reasons mentioned. You can always add a link at the end of the statement, giving them a more detailed privacy declaration, if you wish to add more content to your statement.

3. An Equal Exchange

No one wants to give away their personal email address without expecting something in return. You need to use a little sales persuasion making your offer worth the exchange. Provide a brief summary of what future communication would contain. Explain the benefits the recipients will derive. Create a bit of excitement about the offer. Make it positive – but keep it honest.

4. Email Marketing Frequency

Always let your recipients know how often they will be receiving your communications. Successful email marketing is all about achieving expectations. If you don’t meet or go beyond expectations, you lose the recipient. They might even report you as a spammer. Adding an upfront promise of your email frequency is a crucial consideration in that promise. You don’t need to give a precise timetable. But subscribers appreciate knowing if they will be receiving daily, weekly or quarterly communications. They do not want to be overwhelmed with too many emails. Your message frequency should be at intervals that your recipients appreciate. Don’t make them sorry they signed up.

5. Clarity

Avoid complicated words that may sound really sophisticated and web savvy, but leave your users bewildered. Make the sign-up process simple, easy, and clear. Do not use words that most users are not familiar with.

6. Provide Useful and Relevant Content

Make sure that what you are providing them is relevant and useful. Doctors use their newsletters to inform people about medical updates, new surgeries, treatments, and offer suggestions of better homecare. Whatever your niche, profession, or field, you have an audience needing advice, tips, and “how to instructions” in every field. Sending information that will benefit your recipient, automatically benefits you.

7. Give your Prospects a Voice

When you ask your prospects for their comments or suggestions, you give them an opportunity to start an honest conversation with you. Implementing those suggestions, if relevant and practical, shows them you are serious about their opinions. Take the time to thank them as well. In a world filled with billions of digital conversations, it is nice to be recognized and treated as an individual.

8. Don’t Create Suspicion

Do not ask for too much information. Only ask for the basic information you need and will use. Asking for someone’s work email, cell, and fax number is not appropriate. Building customer relationships and gathering vital demographics takes time on your end, and trust on theirs.

Many email marketers never realize that their sign up forms are actually another great marketing tool and strategy. Collecting live email addresses from interested opt-in prospects, can be the start of creating a lifelong customer and repeat purchases necessary for any size business to grow and remain solvent in today’s precarious economic climate.

Web marketing vs. Promotional Products

December 28, 2010 Advertising

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1. PPC – Search results (AdWords, Overture etc.)
At the search engines you pay for every click a user makes in your ad. I am going to give you a small example to show you the advantage or drawback to pay-per-click and promotional gifts.
A click costs as much as $100 within the worst case. The average cost per click is especially One to two dollars. When you’ve got a monthly budget of $1000 you’re going to get as much as 1000 unique visitors.
Invest $1000 in promotional gifts and you’ll get for example 2000 pens together with your logo or internet address imprinted on it. Send these pens to your possible customers or have away at trade events. Now anytime these folks make use of the pen they are going to start to see the logo of the company.
When these folks 1 day need products you have inside your online-shop they are going to get reminded of the company. If they go to your site this is visible like a virtual click. This can be as much as 2000 virtual clicks and visitors to your site.

2. Banner advertising (pay per impression)
It is possible to compare promotional gifts with banner advertising. Your logo, internet address or product is going to be positioned on a location having a typical sized space. The advantages of promotional gifts would be the better click-through rates.
An individual will see the brand of the company every time they use these products. That is being a banner impression at websites. Normally a user will see your banner on one occasion when they visit a website. At promotional gifts they are going to view it every time they utilize it.

Why shall I personally use promotional gifts?
1. An individual will see your logo so long as they use it
2. High virtual click-through rate and ROI(return on investment) when you make it for the right user groups (Industry events)
3. People prefer to receive them.

Why shall I not use promotional gifts?
1. The conversion rate may be near zero should you give the products for the wrong user group
2. High investments for a number of expensive promotional gifts and campaigns

Effective Email Marketing with Integrated Technology & Measuring for Business Success

October 1, 2010 Business

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Introduction

Many organizations are utilizing email marketing as part of their internet marketing strategy. There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc. In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons. The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns. Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns. The biggest example of this is the lack of integration between databases, website, and email marketing campaigns. A local business owner has a limited amount of hours in a day and a limited amount of resources. However, most of them do not streamline the lead acquisition process to work together. If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system. In general, this is a manual process that costs businesses time, resource, and money.

How can effective Email Marketing Help Your Business and Drive Results?

How you ask? Well, let’s start with efficiency. The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources. At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself. In our client’s case, the email marketing system or email marketing service is the database. In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form. In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

Email triggers can be a useful and impactful tool for customer acquisition & lead generation. We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical. This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost. If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment.

Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns. There are a number of different tests you can do with a single email campaign. These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action. The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI.

Conclusion

The truth is that just about every business uses email marketing to communicate with customers. Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results. These are simple fundamental businesses practices that should be gone. The ability to establish internal processes and best practices are critical to every business’s success.

The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results. It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics. Continue to push the envelope for maximum results that will lead to maximum returns.

Raising your ROI with Email Marketing

August 11, 2010 Business

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In a bad economy, email marketers need to be creative and resourceful. They need to avail themselves of every path, opportunity, and tool at their disposal, to not only remain in the game – but to win it as well.

Using email marketing software is an essential step when reevaluating and leveraging your MLM strategies. With the powerful tools of our multifaceted email campaign software, you get the best return possible on money invested in your direct marketing campaigns. You need to make each email campaign count, while increasing your conversion rates. Here are just some of the advantages that our software brings to the table today – improving your email marketing campaigns while greatly increasing your ROI.

Segmentation is vital to a campaign’s success. But many email marketers do not take the time and effort to use that knowledge effectively. Many marketers do not realize the value of segmentation. Whatever your expertise or comfort zone, you need to work on segmenting your database for optimal results.

With email marketing software, you can target the right people with right message. Breaking your data lists into: Age, Gender, Class, Income, Location, hobbies and purchase preferences are just a few of the countless ways we can split lists to give ourselves a greater chance of converting the curious to prospects – converting prospects to sales – to repeat satisfied purchasers, as we continue to build ongoing relationships with our recipients.

Social Media Integration

You need to be in it if you are determined to win it. No email marketing campaign software is complete without Social Media Integration. Smart email marketers know that they need social network integration. Email campaigns and social media work hand-in-hand, each helping promote online visibility.

Email marketing software seamlessly connects you with your clients and prospects. Create your campaign and insert social media links with just a click. Your recipients will then have the option, to add your email campaign to their social networking sites, on the fly.

Marketing Reports and Analytics

You cannot manage data that you have not measured. We are living in a diversified, multicultural universe. The Internet has opened the door to a global market never before realized. When marketing to such a gamut of personalities and cultures, every part of our campaign must be measured and tested. As one size does not fit all, one message does not have the same results.

A/B testing is comparing two campaigns going out to a divided recipient list. By changing several aspects of your campaign, you will soon discover which one is the most successful. Using this method to test your subject lines, design, content, or call to action, will quickly show the comparisons between campaigns in open clicks, links, and conversion rates. Adapting your campaign as you learn what to change is the key towards any successful email marketing campaign.

Tracking in Real Time gives your campaigns tracking stats with real-time behavioral patterns. This enables email marketers to understand and interpret the actions taken by their recipient in each campaign. This information can then be used to modify and target a well planned campaign that is not just engaging, but results in satisfying the recipient’s needs. With these advanced tracking reports, you can adapt and adjust your offers, tactics, and strategies, automatically boosting sales and profitability.

The sole focus of any email marketing campaign is to send out targeted, relevant messages, to receptive subscribers. For that to happen, one must know their audience, having the proper demographics and behavioral statistics in which to work. In today’s highly competitive market, every campaign is important. In a stressed and work oriented society, we are all suffering from an extraordinary lack of time. Lack of time always leads to impatience. Your email campaign may have just seconds to win or lose under those conditions.

Don’t play guessing games with your email marketing campaigns. Get the competitive edge you need to get your email marketing campaigns noticed, opened, and read.

Web marketing vs. Promotional Products

Effective Email Marketing with Integrated Technology & Measuring for Business Success

Raising your ROI with Email Marketing

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